Telenor Pakistan received six major awards at the recent Effie Awards.The company received three Gold, one Silver, and two Bronze Effies, adding to its growing list of global recognitions and honours for its impressive team of advertising and products this year.
The Effie Awards recognise marketing effectiveness and honour brands with game-changing ideas.
Telenor Pakistan’s flagship initiatives, “Naming the Invisible through Digital Birth Registration” and the “World’s First Personalized Data Plan,” shone the brightest, taking Gold awards in the categories of Marketing Challengers, Media Innovation, and Positive Change (Social Good).
The service ‘Khushaal Watan7272,’ which won a Silver Effie award in the Positive Change category, provides farmers with not only localised agricultural information, weather updates, agricultural and livestock experts, but also financial security through a variety of health and life insurance products.
Telenor’s Khushaal Watan and Digital Birth Registration programmes, which are driven by the company’s mission of empowering societies through connectivity, give Pakistanis a chance at a better life by delivering resilient, secure, and inclusive connectivity.
Telenor Pakistan is a celebrated and recognised telecom brand this year as a result of its achievements.The awards recognise the organisation’s mission to enabling Pakistanis to do and achieve more.The Pakistan Advertisers Society and Effie Worldwide collaborated to create Effie Pakistan, a non-profit initiative.